Field notes

Useful thinking for teams deciding what to build next.

Short, practical notes on product strategy, web rebuilds, accessible interfaces and AI systems that improve real workflows.

AI systems · 4 min read

AI agents for small business: useful workflows before theatre

A practical map of where agents actually help: intake, quoting, follow-up, reporting and repetitive admin that already has a clear owner.

Product strategy · 5 min read

The artefacts that reduce expensive ambiguity before the expensive part starts: prototype, architecture, delivery slices and cost bands.

Websites · 6 min read

A no-fluff checklist for local businesses that need a site to explain the offer, earn trust, convert enquiries and be readable by search engines.